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Introduction: The Role of Mission and Strategy in Enhancing the Performance of Nonprofit Organizations1. Mission: The Psychological and Emotional Logic2. Strategy: The Economic Logic3. Industry Analysis4. Execution: Translating Mission and Strategy into Action5. Corporate Strategy, Alliances, and Collective Action6. The Role of Leadership in Mission, Strategy, and Execution7. Strategic Change: Intelligent Adaptation8. Avoiding the Pitfalls of Mission, Strategy, and Execution in the Real WorldNotesIndex