Would you rather your child was smart or good? Academic achievement is not the only important aspect of raising children. We also need to think consciously as to how we develop the next generation to be ethical thinkers and decent members of society. Ethical thinking has brought the world many things: democracy, freedom of speech and the end of slavery together with Monty Python, bikinis on Bondi Beach and Free Range Eggs. It is vital to the continued development of our world. The main place children learn basic morals and ethics is not from school or religion but from their parents in the home. Conversation is vital, and Ethics 101 Conversations to have with your Kids prompts discussion by posing 101 ethical questions and their logical progressions. The questions are perfectly pitched to the world of the 10 to 15 year old: from friendships, sport, parties and bullying, through to animal rights and climate change.