We stand at the threshold of a new paradigm in personal and professional development. For decades, the pursuit of growth has been a fundamentally human endeavor, guided by mentors, managers, and professional coaches. Today, artificial intelligence (AI) is transitioning from a passive tool into an active, conversational partner in this journey. This report frames the emergence of AI coaching,a machine-assisted, systematic process designed to help individuals set and achieve goals,not as a technological curiosity, but as a transformative force reshaping the landscape of human potential.