Why do so many promising medical device startups fail?

It's not the science. It's the story.

In Make Your Story Believable: Diagnosing the Pitfalls of Healthcare Innovation, Dr. Robert Bilkovski - a physician-turned-medtech consultant - unpacks one of healthcare's most overlooked truths: a great idea means nothing if your story isn't believable.

Drawing on two decades of firsthand experience in emergency medicine, Fortune 500 companies, and chaos of startup life, the author delivers a hard-hitting diagnosis of why promising healthcare ventures crash-and how yours doesn't have to.

His own crash-and-burn pitch as a first-time CEO sparked a hard-earned truth: the best idea doesn't always win-the most believable one does.

Packed with case studies and strategic insight, this book shows you how to turn your approach into a story that resonates. Whether you're developing a device, diagnostic, drug, or digital health solution, your message must evolve to meet the expectations of each stakeholder.

Your strategy is your story-and it better speak the right language to the right audience.

If you're a founder, healthcare entrepreneur, biomedical engineer, or investor-this is your roadmap to make your startup's story not just heard, but trusted.