Why did that random 15-second video explode—and your thoughtful post flop?

In the age of feeds and frictionless scrolling, visibility is currency. But behind every viral post lies a pattern—one the platforms don't teach you, and most creators don't fully understand.

In Master the Algorithm, Rowan Blake pulls back the curtain on the real mechanics of digital visibility. This isn't another growth-hack manual. It's a field guide to surviving—and thriving—in a system engineered to keep you addicted, confused, and constantly chasing your last big win.

You'll discover:

Through sharp storytelling, deep research, and candid examples from real creators, Rowan explores the paradoxes of online life: the thrill of going viral vs. the anxiety of being forgotten; the power of platform rules vs. the necessity of breaking them; and the tension between being seen and being yourself.

Whether you're a writer, video creator, educator, business owner, or just someone who's tired of pouring your soul into content that vanishes into the void, this book will help you shift from confusion to clarity.

Because once you understand how the system sees you, you can stop playing its game—and start designing your own.

If you're ready to stop guessing, stop burning out, and start creating work that matters (and gets seen), Master the Algorithm is your map.

This is not about hacking the feed.
It's about building a life that doesn't depend on it.