Community-Led Strategy is not a feel-good manifesto — it's a strategic blueprint for the most human, powerful, and durable competitive advantage a company can build: community.

In a business world dominated by ads, algorithms, and transactional growth hacks, this book offers a fundamentally different approach. It shows how real trust, co-creation, and belonging can drive growth, loyalty, and long-term resilience. Drawing from a wide range of case studies — from Notion, Figma, and Duolingo to Patagonia, LEGO, and CrossFit — Sabir Chatte unpacks what the most culturally magnetic and strategically adaptive companies have in common: they treat community not as a channel, but as infrastructure.

Whether you're a founder, marketer, product leader, or executive navigating the limits of traditional models, this book equips you with a new lens. One that sees customers not as endpoints of a funnel, but as active participants in the story of your company. Through clear mental models, field-tested frameworks, and deeply human insight, Chatte maps out the principles and practices of community-led strategy.

Inside, you'll discover:

Community-led strategy is not a trend — it's a necessary response to a world where attention is fractured, trust is scarce, and loyalty is earned sideways, not bought top-down. This book makes the case that your most sustainable growth engine might already be sitting inside your company: the people who care enough to contribute, connect, and co-create.

For anyone who's ever sensed that the next era of business will be more participatory, more human, and more networked —Community-Led Strategy is your compass.

Because in a world of copycat products and fleeting attention, the only real moat left is the people who believe in what you're building.