Cool Britannia and Beyond-Britain in the 1990s

ebook

By S A Carmody

cover image of Cool Britannia and Beyond-Britain in the 1990s

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The 1990s were a decade that changed Britain forever. From Britpop to Blair, Spice Girls to Sky News, it was an era of swagger, contradiction, and transformation. Beneath the headlines and slogans, everyday life was shifting: mobile phones and email arrived in handbags and offices, Sunday shopping reshaped family routines, and debates over identity, gender, and diversity moved to the centre of national life.

This book explores the politics, culture, and people of the decade in depth, showing how the 1990s were not just colourful nostalgia but the foundation of modern Britain. Chapters cover:

  • Politics and Power - From John Major's struggles to the rise of New Labour.
  • Culture and Music - Britpop, Girl Power, Cool Britannia, and the global export of British identity.
  • Sport - Euro '96, Damon Hill's Formula 1 triumph, and the gender gap in investment and coverage.
  • Technology - Windows 95, mobile phones, the internet, and the clunky but revolutionary Digital Dawn.
  • Science and Health - Dolly the Sheep, the Human Genome Project, BSE, and the rise of AIDS awareness.
  • Everyday Life - Coffee shops, IKEA, ladette culture, changing families, and new workplace norms.
  • Diversity and Identity - The Stephen Lawrence case, Section 28, multiculturalism, and women's activism.
  • Shock and Tragedy - Dunblane, IRA bombings, rail crashes, the death of Diana, and how public grief reshaped national emotion.
  • Europe and the World - Maastricht battles, globalisation, humanitarian intervention, and the Hong Kong handover.
  • Media Revolution - 24-hour news, tabloid power, spin culture, and the dawn of celebrity obsession.
  • Drawing on politics, sport, culture, science, and social history, Cool Britannia & Beyond shows how one unforgettable decade continues to shape who we are today.

    More than a trip down memory lane, this is a story of transformation: how the optimism, contradictions, and tensions of the 1990s built the template for the world we now live in.

    Cool Britannia and Beyond-Britain in the 1990s