A framework for HR managers and business leaders to identify and extract crucial information to lead their enterprise, business unit, or department to success, this book demonstrates how various measures—with a particular emphasis on surveys—can be reinvented to serve today's strategic and operational needs. Arguing that many of the existing tools, such as surveys, were not designed or used to provide strategic decision information, it offers more efficient solutions, such as extracting valuable information from stakeholders in a timely fashion, thereby enabling leaders of all types to make great decisions. Informative and direct, this record's ultimate goal is to expand thinking around how to use the richness of the available information for the strategic benefit of the organization. In short, this is a book about managing organizational value—how to define it, how to measure it, and how to grow it.