Simply Wild delves into the unpredictability of human life and the relentless drive to meet societal standards. All too frequently, we are told there is only one true path and that to be far from that path is wrong. Luke Brannan encourages you to stop and question the path you're travelling on and asks if the plans that have been set out for you are really what you're supposed to be doing. And with a blend of touching stories, deep reflection, and good humor, he calls for a new approach to living the good life, one that stands an easier chance of reaching for the goals at our roots that are the most beautiful and worthwhile.

Brannan probes beneath that familiar script - the checklist of school, job, retirement - and offers something more liberating in its place. "What if life is supposed to be untamed and unpredictable and lived on your terms?" he asks. This question is the pulse of the book, nudging readers to question tradition and expectation in favor of a life that is genuinely meaningful.

Simply wild is not about a lack of accountability; it's about having the courage to be with the unknown, to take risks that matter, and not giving yourself just another way to be stuck in a pattern you never chose. It provides new ways to chase happiness, find purpose, and enjoy all the real freedom the world has to offer in today's ever-changing, busy world.