Every business owner faces the same challenge: how do you get customers to buy more without constantly slashing prices or begging for attention?

The truth is that customers are overwhelmed by choice. Walk into any store or scroll through any online shop and you're hit with hundreds of options. That much choice doesn't excite people...it paralyzes them.

This is where bundling comes in. Bundling is the art of combining products or services into irresistible packages that customers want to buy.

In this short book, you'll learn exactly why bundling works, how to do it effectively, and how it can completely change the way your customers buy from you.