THE ZERO-COST PARADOX

 

WHEN GETTING NOTHING COSTS US DEARLY

 

(PSYCHOLOGY & DECISION-MAKING)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

Zero Is Not Just Another Price

The Downside We Forget: The Allure Of Risk-Free Choice

The Chocolate Conundrum: Relative Value Versus Absolute Zero

Beyond Monetary Transactions: The Free Candy Exchange

The Amazon Effect: How "Free!" Drives Sales (And Expectations)

The Aol Stampede: Unintended Consequences Of "All You Can Eat" Pricing

The Hidden Costs Of "Free" Services And Perks

The Price Of Time: When Free Experiences Cost Us More

The "Zero" On Labels: Diet, Health, And The Illusion Of Virtue

Zero And Relativity: How Context Magnifies The Appeal Of "Free!"

The Power Of Expectations: What "Free!" Promises To Our Minds

Zero And Minor Dishonesty: The Pencil Dilemma

Corporate Vulnerabilities: When Non-Monetary "Freebies" Lead Astray

The End Of Cash And The Rise Of Digital "Free!": A Future Of Increased Dishonesty?

Harnessing The Power Of Zero: Free Lunches For Better Decisions And Policy