THE FOUR ACTIONS FRAMEWORK

 

THE FRAMEWORK FOR PURSUING DIFFERENTIATION AND LOW COST SIMULTANEOUSLY

 

(STRATEGY & INNOVATION)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

From Red Oceans To Blue Oceans: Understanding Market Space

The Rising Imperative For Strategic Shift: Why Blue Oceans Are More Relevant Than Ever

Value Innovation: The Cornerstone For Creating New Market Space

Visualizing Your Current State: The Strategy Canvas As A Diagnostic Tool

Introducing The Four Actions Framework: Reconstructing Buyer Value Elements

Action 1: Eliminate – Stripping Away Unnecessary Costs And Assumptions

Action 2: Reduce – Identifying And Lowering Industry Standards For Cost Savings

Action 3: Raise – Uncovering And Elevating Key Value Elements Above Industry Standard

Action 4: Create – Discovering Entirely New Sources Of Value For Buyers

The Eliminate-Reduce-Raise-Create Grid: A Comprehensive Framework For Action

Three Characteristics Of A Good Strategy: Focus, Divergence, And A Compelling Tagline

Reaching Beyond Existing Demand: Unlocking The Three Tiers Of Noncustomers

Getting The Strategic Sequence Right: Utility, Price, Cost, And Adoption

Building Execution Into Strategy: Overcoming Organizational Hurdles With Tipping Point Leadership

Sustaining Blue Oceans: Renewal, Imitation Barriers, And Avoiding Red Ocean Traps