SCALING TOO SOON

 

WHY UNVALIDATED LAUNCHES LEAD TO DISASTER

 

(STARTUP & GROWTH)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Allure Of The Wide Road: Why Startups Rush And Fail

The Product Development Model: A Blueprint For Established Companies, A Trap For Startups

The Webvan Cautionary Tale: An $800 Million Lesson In Product-Centric Disaster

Ten Fatal Flaws: Why The Traditional Model Sabotages Startup Success

"Fire, Ready, Aim": The Perilous Focus On First Customer Ship

The Execution Trap: Why Learning And Discovery Are Ignored

The Absence Of Meaningful Milestones: Flying Blind In Sales And Marketing

Premature Scaling: The Accelerant To The Death Spiral

Unrealistic Expectations And Market Type Blindness: Setting Up For Failure

The Customer Development Model: The Path To Epiphany

Customer Discovery: Validating Vision, Not Just Building Product

Customer Validation: Proving Repeatable Sales Before Scaling

Customer Creation: Tailoring Demand For Your Market Type

Company Building: Scaling The Organization For Mainstream Success

The Founder's Evolving Journey: Adapting Leadership To Scale