ONE METRIC THAT MATTERS

 

THE CORE DISCIPLINE FOR YOUR STARTUP

 

(ANALYTICS & DATA-DRIVEN GROWTH)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Entrepreneurial Delusion And The Power Of Data

What Makes A Metric Matter? Defining "Good Enough"

Navigating The Metric Landscape: From Vanity To Actionable Insights

The Lean Analytics Cycle: Focusing The Build→Measure→Learn Loop

The Discipline Of One Metric That Matters (Omtm): Your North Star

Business Models Drive Your Omtm: What Business Are You In?

Stages Of Growth Shape Your Omtm: Where Are You Now?

Omtm In The Empathy Stage: Discovering And Validating Problems

Omtm In The Stickiness Stage: Building Engaging Products

Omtm In The Virality Stage: Scaling Through Word-Of-Mouth

Omtm In The Revenue Stage: Monetizing Your Business Model

Omtm In The Scale Stage: Expanding Your Market And Organization

Drawing Lines In The Sand: Knowing If You're "Good Enough"

Practical Application: Techniques For Measuring Your Omtm

Omtm Beyond Startups: Lean Analytics For Intrapreneurs And Enterprises