HOW TO CREATE AN IDEA THAT SPREADS

 

FUELING WORD-OF-MOUTH EPIDEMICS

 

(MARKETING & BRANDING)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The End Of Old Marketing Rules

Introducing The Purple Cow – The Essence Of Remarkable

The Power Of Ideas That Spread

Targeting The "Sneezers": The Key To Viral Growth

Design As Marketing: Building Remarkability In

Embracing The Fringe: The Power Of Niches

The Courage To Be Different: Overcoming Fear

The Anti-Compromise Product: Extreme Attributes Win

Measuring The Cow: Iteration And Optimization

The Sneezer's Script: Crafting A Shareable Message

Solving Customer Problems: Selling What They're Already Buying

Learning From The "Cheaters": Companies That Break The Rules

Milking The Cow: Profiting From Remarkability

The Magic Cycle Of The Cow: Continuous Reinvention

Your Remarkable Journey: Personal And Professional Purple Cows