EARLYVANGELISTS

 

THE CORE OF CUSTOMER DISCOVERY

 

(STARTUP & GROWTH)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Product Development Trap And The Call For A New Path

The Customer Development Model: A Framework For Learning And Discovery

Customer Discovery: Unveiling Problems And Validating Vision

The Earlyvangelist Philosophy: Developing For The Few, Not The Many

Characterizing Earlyvangelists: Identifying True Visionary Customers

Laying The Groundwork: Getting Buy-In And Stating Initial Hypotheses

Product Hypotheses: Defining The Vision And Its Deliverables

Customer And Problem Hypotheses: Understanding Pain Points And Buyer Personas

Channel, Pricing, And Demand: Mapping The Market Ecosystem

Testing The Waters: First Customer Contacts And Problem Validation

Deep Listening: In-Depth Customer And Market Understanding

Refining The Solution: Product Concept And Initial Reality Check

Product Presentation And Further Iterations: Engaging Customers With The Solution

Strategic Partnerships: Formalizing Advisory Boards And Channel Relationships

Verification And Decision: Iterating, Pivoting, Or Exiting Customer Discovery