Ever since the Sgt. Pepper’s-era Beatles made the cover of TIME in the fall of 1967 with the tagline “Their New Incarnation,” the evolution of rock and roll has captured our attention. The classic rock genre is defined by powerful guitar riffs, memorable melodies, elaborate stage shows, and band members’ wild antics onstage and off. The cultural movement had everyone talking and buying records. Some artists made their mark and moved on, but many, remarkably, are still at it after half a century. Whether you’re new to the scene or an old friend, cue the vinyl, turn it up, and discover the stories behind the music that defined a generation. Inside this keepsake issue, music lovers will find Rock & Roll Hall of Famers Led Zeppelin, The Rolling Stones, the Eagles, The Doors, Fleetwood Mac, and so many more.