A blunt, funny field guide to making social content that actually converts. You'll learn the Hook→Proof→Payoff formula, platform-specific power moves (TikTok, IG, YouTube, LinkedIn, X), global posting windows, age-bracket triggers, UGC without legal headaches, troll handling (ghost/roast/boost), and a crisis playbook for misinformation. Includes swipeable templates, A/B-testing ladders, and metrics that matter (Engaged Seconds per View, EVF, CAC/LTV) so posts get saved, shared, and shopped. Written by an INFP creative who's scaled communities across the U.S. and APAC, this book is equal parts playbook and pep talk—built to spark laughs, earn likes, and drive real ROI.