Uncover the hidden factors influencing choice of law in international sales contracts. Despite its importance, the decision-making process behind choice of law remains largely unknown. This book provides an innovative, multi-disciplinary examination of the factors that determine how contracting parties choose the law governing their agreements. Rethinking Choice of Law in Cross-Border Sales presents evidence on how negotiators approach this topic, including the main drives and triggers of their decisions. It invites readers to explore the idiosyncratic world of contracting parties' minds, proposing alternatives and mechanisms to facilitate more efficient outcomes. This is an essential resource for legal professionals, academics, and business negotiators involved in international commerce. - Gain insights into the legal and economic considerations driving choice of law. - Understand the impact of cognitive biases on decision-making. - Discover practical tools to facilitate more efficient outcomes.