This audiobook is narrated by a digital voice.

Most products aim to be helpful. The best ones trigger instant desire.

This book reveals the underlying frameworks behind products people can't help but want—before the pitch is even finished. You'll learn how to identify urgent pain points, package your solution in emotionally charged ways, and present your offer so it clicks fast.

From naming and bonuses to pricing and product flow, every chapter shows you how to make your offer more magnetic—without being manipulative. This is for creators who want to stop convincing and start connecting with what already lives inside their audience's mind.