Ethan Cole has a reputation: always the best man, never the groom. Fresh off a messy breakup, the charming-but-chaotic wedding planner drowns his sorrows in a late-night bar and spills his love life disasters to a grumpy stranger over whiskey.

That stranger? Adrian. Mysterious, brooding... and secretly a runaway prince.

When a mix-up makes Ethan think Adrian is his company's new wedding photographer, Adrian plays along, amused—and intrigued. Suddenly, the grumpy royal is knee-deep in frosting tastings, floral meltdowns, and chaotic dance lessons, while Ethan finds himself falling for a man who drives him crazy in all the right ways.

But every love story has its secrets—and Adrian's could turn Ethan's "happily ever after" into just another chapter in all the boys he loved before.

Full of mistaken identities, wedding-day disasters, grumpy-sunshine banter, and one very public grand gesture, Always the Best Man is a sparkling romantic comedy about finding the courage to be the groom in your own love story.