Mastering Sales Funnels

ebook From First Click to Lifetime Customer (Expanded Edition)

By Dylan McArthur

cover image of Mastering Sales Funnels

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You don't need a giant budget or an agency to build a funnel that works. Mastering Sales Funnels: From First Click to Lifetime Customer (Expanded Edition) is a practical field manual that turns attention into predictable revenue—ethically.

Inside, you'll map a lean funnel (squeeze → offer → upsell/downsell → delivery), design a compelling offer with real proof, and deploy a 7-email engine that nurtures without burning trust. You'll also get QA and compliance checklists, plain-English analytics, and a testing roadmap so you improve week after week.

In this book, you'll learn how to:

  • Design a value-first lead magnet and squeeze page that convert
  • Craft offers using Promise–Proof–Path–Price (with risk reversal)
  • Write and schedule the 7-Email Engine (swipe templates included)
  • Add ethical bumps/upsells that boost AOV without pressure tactics
  • Track the right metrics (EPC, AOV, LTV, break-even ROAS) simply
  • Run smart A/B tests and fix weak links fast
  • Launch with confidence using a step-by-step QA checklist
  • Onboard new buyers for higher retention, referrals, and LTV
  • Who it's for: solo creators, coaches/consultants, ecommerce teams, and SaaS founders who want a clean, repeatable system instead of random tactics.

    Packed with scripts, templates, wireframes, and real-world patterns, this book helps you ship quickly, learn from data, and grow with integrity.

    Mastering Sales Funnels