Journal of Business & Industrial Marketing, Volume 27, Issue 7
ebook ∣ Business-to-business marketing strategy: Innovation, execution and competition · Journal of Business & Industrial Marketing
By Thomas Brashear
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This ebook presents papers featured at the CBIM Academic Workshop in Atlanta, Georgia. The workshop theme explored business-to-business marketing strategy in terms of innovation, execution and competition, and the papers presented here address this theme from a range of refreshing perspectives.
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