Digital Marketing Metrics That Matter--How to Track, Analyze, and Optimize Every Stage of Your Funnel for Profitable Growth

ebook

By Maksym Zakharko

cover image of Digital Marketing Metrics That Matter--How to Track, Analyze, and Optimize Every Stage of Your Funnel for Profitable Growth

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Stop guessing. Start growing.

In today's digital landscape, it's easy to drown in data and still have no idea what's actually driving your results. The secret isn't tracking everything — it's tracking what matters.

In Digital Marketing Metrics That Matter, marketing strategist Maksym Zakharko gives you a complete, proven system to measure, interpret, and act on the numbers that truly impact your bottom line. You'll learn exactly how to transform raw data into profitable decisions — without needing a degree in analytics.

Inside, you'll discover:

  • The essential metrics that reveal your true performance across campaigns, platforms, and funnels
  • How to diagnose problems instantly — from underperforming ads to broken conversion flows
  • The "1% Gains" method to compound small improvements into massive revenue growth
  • Break-even point mastery — how to know exactly when your marketing turns profitable
  • Platform-specific insights for Facebook, Google, LinkedIn, TikTok, and beyond
  • Metrics by business model — whether you run e-commerce, a SaaS, a local business, or a personal brand
  • Advanced tracking techniques that give you clarity when others are still guessing
  • With case studies, actionable templates, and the same frameworks used by high-performing marketing teams, this is not just a book about numbers — it's a book about winning.

    If you're a founder, marketer, or freelancer who's tired of vanity metrics and wants a clear path to measurable, repeatable growth, this is your playbook.

    Measure what matters. Cut what doesn't. Grow smarter.

    Digital Marketing Metrics That Matter--How to Track, Analyze, and Optimize Every Stage of Your Funnel for Profitable Growth