The Beginner's Guide to Online Advertising – AdRoll

ebook

By Steven Mcananey

cover image of The Beginner's Guide to Online Advertising – AdRoll

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The Beginner's Guide to Online Advertising – AdRoll offers a comprehensive, friendly introduction to launching and optimizing digital ads using the AdRoll platform.

Aimed at newcomers or small businesses, author Steven Mcananey walks readers through each step—from defining goals and building campaigns to advanced cross‑channel tactics, retargeting, and measuring results.

The guide explains core concepts clearly, demonstrates how to use AdRoll's tools (display, social, video, CTV, email), and integrates modern best practices like dynamic ads, privacy compliance, and evolving cookie-less strategies.

Packed with practical how‑tos, case studies, templates, and strategic tips, this eBook empowers beginners to build cohesive digital advertising programs that drive engagement and sales.

The Beginner's Guide to Online Advertising – AdRoll