Crown Prince Kisung Yi has lived a relatively charmed life as the half-gumiho heir to the South Korean throne. With six chaotic—yet begrudgingly loveable— brothers and a wise gumiho father preparing him for the throne, Kisung's future seems simple.But everything changes when BTS announces their sudden retirement and South Korea's economy is sent into free fall. Desperate to bring the Korean Won relief, economists propose Project CROWN: a new K-pop group made up of South Korea's most famous royals. Kisung and his brothers must harness their popularity—and gumiho good looks—to save the K-pop industry.