"He survived the Titanic; but never escaped it."

J. Bruce Ismay was a shipping magnate, visionary businessman, and the force behind the most luxurious ocean liners of the Edwardian age. As Chairman of the White Star Line, he helped conceive the Titanic; a floating palace meant to define a new era of transatlantic travel. But when the ship struck an iceberg and sank on its maiden voyage, Ismay's decision to step into a lifeboat made him one of the most vilified men of the twentieth century.

A story of legacy, tragedy, and the unbearable cost of survival.