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批發價為什麼會比較低？當批發商的需求曲線較大時，根據標準經濟理論，相關的均衡價格應該更高，而不是更低。本書首先利用一般均衡理論，將較高的理論批發價格轉化為較低的實際價格。這是第一個解釋。接著，本書利用產能 - 得出定價線 - 來解釋。這種解釋超出了供需關係，但保證了供應商的固定利潤。
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