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This essay sheds light on what is marketing automation, demystifies how to implement marketing automation activities, delineates the benefits of companies implementing marketing automation activities, and expounds upon the problems with companies not implementing marketing automation activities. Marketing automation is a form of marketing that is the antithesis of a traditional approach to marketing. Succinctly stated, marketing automation "is a strategic marketing approach" that entails harnessing technologies to automate marketing activities. Harnessing technologies, such as social media marketing automation tools, mobile marketing automation tools, and email marketing automation tools, to automate marketing activities cannot only help companies to streamline their marketing workflows, but can also help companies to significantly reduce their labor costs by minimizing their need for personnel in their marketing departments. Technologies that can automate marketing activities have the latent potential to displace employee positions in the marketing departments at companies. Technologies that can automate marketing activities have a vast variety of capabilities. The capabilities of technologies that can automate marketing activities can vary from technology to technology. Technologies that can automate marketing activities can personalize marketing efforts by tailoring marketing messages to the individual members of a company's target market. Furthermore, technologies that can automate marketing activities cannot only furnish personalized marketing content to the individual members of a company's target market, but can also furnish personalized product recommendations and personalized promotional offers to the individual members of a company's target market. Technologies that can automate marketing activities are able to leverage customer data-driven insights to personalize the marketing efforts of companies.