Marketing can be scary because it seems overwhelming for most beginners and this is why this book can help you. You'll learn the fundamentals and a repeatable process so you can easily come up with new marketing plans.

Analyzing - Analyze your own company/product first.
Audience - Define your target group.
Attention - How you get the target group's attention.
Action - What leads them to do what you want.
Awe - What keeps your customers returning.
Acceleration - How to create an ambitious amount of content daily.
Assess - Tracking results of your marketing plan.