Leadership is developed over years of success and failures and learning to reflect on setbacks and make better decisions to lead others! Direct reciprocity. Research shows that if can be beneficial to help others if there is a chance that they can and will reciprocate the help. The effective tit for tat strategy is one game theoretic example. Many people seem to be following a similar strategy by cooperating if and only if others cooperate in return. People are drawn by the power and energy of strong leaders!