This audiobook is narrated by a digital voice.

Viral: How Ideas Spread

What makes some ideas catch fire while others fade into obscurity? From the meteoric rise of Gangnam Style to the subtle genius behind "Just Do It," Viral: How Ideas Spreaduncovers the patterns, psychology, and technology that fuel the modern attention economy. Drawing from hundreds of real-world examples—from memes and marketing campaigns to revolutions and billion-dollar startups—this book dissects how emotion, simplicity, timing, social networks, and storytelling converge to launch ideas into the cultural stratosphere.

Each chapter explores a key ingredient of virality: how influencers shift markets with a single post, why controversy can be a growth engine, and how platforms like TikTok and Reddit are rewriting the rules of communication. Blending gripping anecdotes with cutting-edge research, Viral is your essential guide to understanding how the world shares, spreads, and remembers. Whether you're a marketer, creator, entrepreneur, or just curious about the secret life of ideas, this book will change the way you see the internet—and the world.