This audiobook is narrated by a digital voice.

Have you ever wondered why a brilliant idea gets ignored, while a questionable one from someone else gains widespread acceptance? The answer often lies not in the message itself, but in the messenger delivering it. Messengers: Who We Listen To, Who We Don't, and Why unpacks the powerful, and often unconscious, traits that determine who commands our attention.

This audiobook summary explores the eight fundamental characteristics that make a messenger effective. You'll learn why we instinctively defer to "hard messengers" who project status through their socio-economic position, perceived competence, dominance, and attractiveness. You'll also uncover the profound influence of "soft messengers" who build connection through warmth, vulnerability, trustworthiness, and charisma.

Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. By understanding these principles, you can become a more persuasive communicator and learn to critically assess the information you receive. If you've read the book before, it's a great way to reinforce what matters most. This version delivers all the practical takeaways you need to put into action right away.