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Everyone is trying to influence others in some way. Whether its an idea, a product, a mission, a cause, or just promoting our own skills to get a big promotion, we are thirsting for others to accept our influence, and agree with us in some way. The book offers 12 ideas (proverbs) that, when implemented, can change a person's ability to influence others. These truths are timeless, basic, and able to be implemented by anyone who takes the time to apply them.
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