The Brain's Secret Decisions

ebook

By ERTUGRUL ODABASI

cover image of The Brain's Secret Decisions

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What if most of your decisions weren't yours?

Every day, you make hundreds of choices—what to say, how to act, what to pursue—but research shows up to 95% of them are made subconsciously, shaped by invisible forces you rarely notice. Emotion, bias, habit, memory, intuition... they run the show long before your logic ever kicks in.

The Brain's Secret Decisions pulls back the curtain on how your mind works—then hands you the tools to take the wheel.

It isn't just another book about psychology or self-help theory. It's a practical, actionable guide that shows you how to decode your brain's silent influence and turn unconscious patterns into conscious power. Inside, you'll learn how to:

  • Catch cognitive biases as they happen.

  • Pause automatic reactions and rewire habit loops.

  • Use emotion as data, not your driver.

  • Trust your intuition—but test it with logic.

  • Build decisions that reflect your highest values.

  • Stop overthinking and second-guessing.

  • Create a decision-making system you can return to for life.

    With science-backed insights and down-to-earth tools like decision trees, the "Notice-Name-Neutralize" technique, habit replacement maps, and the 7-day clarity challenge, this book transforms decision-making from a source of stress into a skill of strength.

    Whether you're navigating your career, relationships, personal goals, or everyday dilemmas, you'll walk away with one life-changing ability: to make choices you can stand behind calmly and confidently.

    Your brain makes decisions in secret. It's time to take back the pen.

  • The Brain's Secret Decisions