The Art of the Business

ebook ∣ Effective Book Promotion Techniques

By Imogen Blake

cover image of The Art of the Business

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Format

ebook

Author

Imogen Blake

Publisher

Sakura Publishing

Release

10 July 2025

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Subjects

Writing Language Arts Nonfiction

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Transform your online presence from a static brochure into a dynamic reader magnet.

In today's crowded market, a powerful author website is essential. As the sixth installment in Imogen Blake's acclaimed "The Art of the Business" series, this guide delivers a strategic system for creating a website that doesn't just exist—it converts visitors into devoted readers.

Your Digital Home Base: Where Readers Become Fans

This actionable blueprint provides everything you need to develop a website that works as hard as your writing:

  • STRATEGIC ARCHITECTURE: Design a site that guides visitors from discovery to your most important goals—selling books and building your email list.
  • READER-CENTERED DESIGN: Create a visually compelling site that reflects your author brand and delivers an exceptional experience on any device.
  • COMPELLING CONTENT: Master the art of website content that showcases your unique voice and turns casual visitors into engaged fans.
  • COMMUNITY BUILDING: Implement the tools and techniques to transform your site into a thriving hub for your reader community.
  • SEARCH VISIBILITY: Learn the SEO tactics that help new readers discover you through Google search, expanding your reach beyond existing fans.
  • TARGETED TRAFFIC: Drive the right visitors to your site using a mix of smart organic methods and strategic paid advertising.
  • CONTINUOUS IMPROVEMENT: Build a system to measure what works, ensuring your website evolves and grows with your author career.

    • Beyond Technical Jargon: Strategy That Delivers Results

    Too many author websites are wasting precious opportunities. This book isn't a technical manual filled with code or fleeting design trends. It's a battle-tested strategic playbook for building a website that connects with readers, builds your platform, and ultimately, sells more books.

    Format

    ebook

    Author

    Imogen Blake

    Publisher

    Sakura Publishing

    Release

    10 July 2025

    Share

    Subjects

    Writing Language Arts Nonfiction
    The Art of the Business