The world needs to improve its understanding of Chinese people's behavior and Chinese culture at the increasing contact zones. Values are the central channel to know and understand Chinese societies, people, and culture. In the context of globalization, values - as one of the cultural cores - play a central role in people's daily communication. This book explores intercultural communication, cross-cultural communication, social psychology, cross-cultural psychology, and Chinese culture in general. It starts with a psycholexical approach to extract an indigenous Chinese values structure and then relates the locally derived values structure with the cross-culturally and empirically validated content and structure. *** Librarians: ebook available on ProQuest and EBSCO [Subject: Sociology, Asian Studies, Chinese Studies, Cultural Studies]