This unique book reveals the results of a wide-ranging and hugely significant survey that highlights exactly how Chinese society views the world. This data has never previously been published outside of China. The Chinese Public's Worldview, a social survey that the Chinese Academy of Social Sciences launched in 2007, is of considerable theoretical and practical significance. Most Chinese people have never been abroad and they generally learn about foreign and international affairs through the news media. As China continues to gain international stature, it is becoming increasingly advantageous to understand the views and attitudes of the Chinese public. How do the majority of China's 1.3 billion (plus) population view the outside world? Particular attention was paid towards people's views on the country's main commercial competitors: the US, Russia, Japan, and the EU. Within China, the results of The Chinese Public's Worldview survey have impacted national policymaking. Rich in research detail and clear analysis, this book will assist organizations wishing to gain that all important competitive advantage when investing or operating in mainland China. (Series: China in the Global Community)