Currently, a commercial enterprise in China exists on average for 4.2 years. This practical casebook shows how to extend this lifespan, using a user-friendly 'theoretical explanation + examples' format. The book provides more than 100 practical examples for instant implementation. Using the concept of 'keep healthy,' it analyzes the position of Chinese enterprises on the international scene, interprets the current situation for business longevity, reveals the common root problems, and provides an expert summary of the key principles that determine the lifespan of a company in China. Live or Die is part of a new and practical Chinese MBA series which offer revealing insights and analysis on how business is done in China. The series offers case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book in the series explores how Chinese companies are expanding and thriving in the international market. To understand the economic and financial success of modern China, it is helpful to get to know the business environment and some of the leading protagonists. (Series: Cases in Modern Chinese Business)