What happens when America's most famous deal-maker encounters cultures that can't be bought, sold, or conquered?

In this provocative collection, Donald Trump journeys through sixteen countries, colliding with worldviews that challenge everything he believes about success, happiness, and what it means to be human.

From a Spanish poet who finds wisdom in silence to a Jamaican elder who discovers wealth in community... from a Japanese tea master who sees beauty in imperfection to a Malian griot who measures riches in stories rather than gold... each encounter reveals the profound gap between American materialism and ancient wisdom.

Through the eyes of local storytellers—monks and mystics, artists and elders—we witness a man who has mastered the art of accumulation struggle to understand cultures that have mastered the art of being. Each chapter is a complete story, a cultural meditation, a gentle confrontation between different ways of understanding what makes life worth living.

Told with humor, insight, and deep respect for the wisdom traditions of the world, HUH? asks whether the most successful man in America might also be the most lost—and whether there's still time to learn what he's been missing.

Sometimes the best teacher is the one who shows you everything you don't know.