The game has changed. Alex's carefully ordered world is shattered by the arrival of Julian Thorne, a brilliant, ruthless, and utterly amoral rival who doesn't just want to win—he wants to conquer. When Julian discovers Alex's one true vulnerability—his fierce loyalty to his sister, Sarah, and her family—he launches a vicious, calculated attack not on Alex's business, but on their lives.

To protect his family, Alex is forced to make a deal with a devil, taking on a morally bankrupt billionaire client to acquire the resources needed for war. The Nullroom, once a hub of anxious comedy, transforms into a grim command center. Alex must learn to be as cunning and ruthless as his enemy, blurring the lines between right and wrong and weaponizing the very PR tactics he once used for good.

Heart of the Matter is a gripping psychological thriller that explores the price of power and the lengths a man will go to protect his family. The stakes are no longer just reputational; they're personal, and Alex must become a monster to fight one, risking his own soul in the process.