What if your brand could be more than a product—and become a life force aid?
In Lifeforce 8 – Branding, Dalen Cross unveils a transformative approach to branding rooted in one powerful idea: every great business enriches lives by serving a core human need.
Drawing from behavioral psychology and modern commerce, Cross introduces the Life Force 8—eight primal human desires that shape how we shop, think, and live. From the longing for comfort and vitality to the pursuit of status, safety, and connection, these universal forces influence every buying decision.
Great brands don't just sell—they aid. They meet one or more of these needs head-on with products, services, and stories that make people feel seen, supported, and stronger.
This book will help you:

Discover which Life Force Aid your brand delivers—and why it matters

Design offers that tap into emotion, not just logic

Elevate your marketing from transactional to transformational

Differentiate in crowded markets without racing to the bottom

Build unbreakable trust through authenticity and value

Whether you're a founder, coach, creative, or ecommerce entrepreneur, this is more than a guide to selling—it's a guide to serving, by aligning your brand with what people truly crave.
Your brand has the power to become a catalyst for change.
Start building a business that resonates at the deepest level—and enriches lives, not just wall