Book Description

Music Marketing: Take Your Career to the Next Level

Are you a musician, producer, manager or just passionate about the music industry? This book has been designed especially for you. Learn how to build, position and grow your music brand in an increasingly competitive market.

Throughout 100 practical and up-to-date chapters, you will discover how to apply digital marketing strategies, branding, advertising, social networks, releases, tours, monetization, and much more, focused specifically on the world of music.

It doesn't matter if you are just starting out or already have experience: This book offers you concrete tools, real examples and professional resources so that you can stand out with your musical project, build a loyal audience and generate income in a sustainable way.

What will you learn?

How to create and execute a professional music marketing plan.

Strategies to grow on social networks and streaming platforms.

Branding and visual identity for musicians.

Effective techniques for releasing and promoting your music.

Monetization, licensing, tours, merchandising, and more.

Current trends and innovations in the music industry.