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《错位营销：移动互联时代中国本土营销的秘密》是一本探讨在中国特定市场环境下营销策略的书籍。书中分析了移动互联时代消费者行为的变化，并提出了错位营销的概念，即通过差异化的营销策略来满足消费者的个性化需求。作者分享了多个成功案例，帮助营销人员和企业理解如何在竞争激烈的市场中获得优势。
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