Dive into the fascinating world of behavioral economics with this engaging guide that unpacks 15 essential concepts, each explained in just seven minutes. From understanding how we categorize money and the impact of social norms on our decisions, to exploring the paradox of choice and the psychological pitfalls of overconfidence, this book makes complex ideas accessible and relatable. Each chapter offers clear insights and practical examples, helping you recognize how these principles influence your everyday choices and behaviors. Whether you're a novice or looking to deepen your understanding, this concise and informative read will equip you with the tools to navigate and improve your decision-making in a variety of contexts.