Marketing Films to Millennials and Baby Boomers

ebook

By Gini Graham Scott

cover image of Marketing Films to Millennials and Baby Boomers

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This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups' characteristics, the structure of the industry, and tips for meeting these groups' needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.

Marketing Films to Millennials and Baby Boomers