Are you a real estate agent, broker, or team leader tired of chasing cold leads and posting on social media without results? You don't need more "likes"—you need listings, referrals, and buyers ready to close. This book shows you how to get them.

From Buzz to Buyers is your step-by-step playbook for using public relations and strategic content to boost visibility, build authority, and generate high-converting leads. Unlike traditional marketing books, this one bridges the gap between attention and action—so your buzz turns into buyers.

Why Most PR Doesn't Work in Real Estate (and What to Do About It)

Most PR firms still treat publicity as a silo—disconnected from your sales process, your CRM, your marketing, and your social presence. The result?

Written by public relations expert Sharyn Runyon, with over 30 years in nonprofit and business PR, this book combines proven media strategies with real estate marketing tools to help you dominate your niche.

You'll learn how to:

Real estate isn't just sales—it's reputation. This book helps you master both.

Includes:

Whether you're focused on luxury listing, first-time buyers, relocation clients, or investors, From Buzz to Buyers will help you take control of your visibility, turn your story into a strategy and close more deals with less stress.

Stop spinning your wheels. Start owning your market.

This is real estate PR that actually sells.