流量飞轮

ebook 从存量到增量的企业级打法

By 肖云 赵扬

cover image of 流量飞轮

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

本书针对企业在流量获取难、获取成本高等方面的问题,提出了破局转型的系统解决方案。本书主要包含两部分内容,分别是聚焦"增长逻辑"和"操作模型"。其中,增长逻辑(第一章至第三章),主要从企业管理者的高度,阐述流量经济的底层逻辑、下半场与流量博弈的实践框架和极易产生的认知误区,旨在行动之前,打破思维定式,避免踩坑。操作模型(第四章至第七章)则主要从团队运营的角度,讲解流量获取和留存的各环节逻辑、岗位要求、方式方法等,既便于负责人了解全局,又方便团队作为参考以开展日常工作。

流量飞轮