Ever felt strangely connected and utterly alone at the same time? That's the Facebook paradox. This book dives deep into how Facebook, with its likes, shares, and endless feeds, shapes our lives in ways we barely understand. We'll explore the brain science behind those feel-good hormones triggered by online interactions. We'll uncover how Facebook can fuel social movements and also isolate us in echo chambers.

This book isn't just another 'social media is bad' rant. It's a balanced look at the good, the bad, and the complicated. We'll go beyond the headlines to understand how Facebook impacts our self-esteem, our relationships, and even our politics. Think of it as your guide to navigating the digital age with your eyes wide open.