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The Next Best Action: Outsmarting Procrastination with Behavioral Science
By Dan Crown
Are you constantly overwhelmed by to-do lists, stuck in analysis paralysis, or haunted by unfinished tasks? You're not lazy—you're just using the wrong mental model.
In The Next Best Action, Dan Crown delivers a groundbreaking system based on behavioral psychology, habit science, and cognitive neuroscience to help you defeat procrastination, overcome mental resistance, and take consistent, effective action.
This practical self-help book introduces the Next Best Action method, a simple yet powerful tool that eliminates overwhelm by guiding your brain to focus on just one small, achievable step. By combining the science of habit formation, executive function, and decision-making, Crown provides a clear roadmap to help you stay focused, get started, and follow through—no matter how stuck you feel.
You'll learn:
Whether you're an overwhelmed student, burned-out professional, entrepreneur, or creative thinker, this book is your tactical guide to building momentum, increasing focus, and becoming more productive without burning out.
Discover a science-backed way to stop procrastinating—and start progressing.
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